Youtube to me is primarily for entertainment. Many of the most famous ones that make it onto shows like Tosh.0 entertain audiences with the crazy things people do or say. There can be informative ones that assist viewers from things ranging from learning a new soccer trick to learning how to properly tie a tie.
Everything is on youtube. This media allows anyone with the capability and technology to post something on the website. Therefore there are things for diverse audience members. This also answers the question as to "who" is on youtube. Anyone has the opportunity to be on youtube if they or someone they know posts a clip.
Some people watch more than others. Personally I do not watch youtube clips other than those on Tosh.0 or music videos while I do my work. However everyone is different and some people really do enjoy following people on vlogs for example.
If I had to think of one question relating to Youtube it would probably be: why do people put some of the things they do online? I know some musicians have made it because of youtube like Julia Nunes (who eventually went on tour with Ben Folds), but there are some videos that really offer no real substance to society just entertainment as well as no real career opportunity. Also do some of the people doing silly things on youtube affect their chances on the job market? Do employers search youtube just like they do for facebook?
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